GOOD OR BAD
Client: FCB Health is a New York City based advertising agency creating award-winning work for consumers, patients, and healthcare professionals.
Brief: Make awareness about the use of opioids.
Issue: We believe that medicines take away the disease, but sometimes the cure can be worse. There are things that we thought were good but they can also be bad.
GRAPHIC:
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DON´T GO LEFT
Client: Tinder is a geosocial application that allows users to communicate with other people based on their preferences to chat and make dates or meetings.
Brief: Make awareness to tinder users about the problems of ignoring someone who is suffering from addiction.
Issue: We are very superficial when it comes to choosing friends or having an date, when appearance not always is the correct one.
STILL WATCHING
Client: FCB Health is a New York City based advertising agency creating award-winning work for consumers, patients, and healthcare professionals.
Brief: Make awareness about the use of opioids.
Issue: We are very addicted to the series and we see them every day, but we don’t realize that this is like any addiction, we can’t stop it.
NOW WHAT?
Client: FCB Health is a New York City based advertising agency creating award-winning work for consumers, patients, and healthcare professionals.
Brief: Make awareness about the use of opioids.
Issue: Just like merchanic stairs, the higher you are yhe harder is to go back.
